40 Best Email Marketing Programs For all Small And Large Businesses

Best Email Marketing Programs?

You should research the price, reliability, support, templates, ease of use, deliverability, integrations, and other features to find the best email marketing software.

Email marketing software that is best should let you design email templates, segment your lists, personalize your messages, and view analytics reports.

They should be delivered to users' primary email inboxes.

Email marketing is ultimately about getting the right message out to the right person at the right moment.



These are my top picks for email marketing software and services this year.
  • Campaigner.
  • ActiveCampaign.
  • Constant Contact.>
  • HubSpot.
  • Sendinblue.
  • Moosend.
  • Mailerlite.
  • GetResponse.
  • Pabbly.
  • ConvertKit.
  • Omnisend.
  • Gist.
  • Automizy.
  • AWeber.
  • Mailigen.
  • Benchmark.
  • SendPulse.
  • MoonMail.
  • Ontraport.
  • Campaign Monitor.
  • MailChimp.
  • Mailjet.
  • Drip
  • Freshmarketer
  • Maropost
  • Vcita
  • Wix Shoutout
  • Marketo
  • Constant Contact
  • HelpCrunch
  • Freshworks (RM)
  • Icontact Pro
  • Robly
  • Emma
  • Zoho
  • Retainly

Lets talk about Best Email Marketing Programs For all Small And Large Businesses in detail

1. Campaigner.

Campaigner is an excellent choice if you are looking for an email marketing tool that does everything. Campaigner lets you increase your revenue by allowing multi-channel marketing. Campaigner offers a wide range of devices that allow you to reach customers via email and SMS. This ensures you are always top of mind.

Campaigner Key Features:

  • You can create workflows that enable you to automatically send highly customized messages to your contacts.
  • You can turn visitors who are just visiting your site into long-term customers quickly by automating a series timely and targeted emails to them.
  • Launch trigger campaigns based on specific actions (e.g. opening an email, clicking a link), and recurring campaigns that send on a regular basis.
  • Use SMS marketing to reach your contacts wherever they are most convenient.

User Experience of Campaigner:

  • Campaigner is distinguished by its ability to create emails from professional templates or code your own email.
  • Email Builder is simple to use, and allows for a variety of customization options so that you can create emails that reflect your brand.
  • The top menu allows you to easily navigate between different features and provides an intuitive user experience.

Pricing Of Campaigner:

There are four pricing options available on Campaigner

  1. Starter: $59/ mo
  2. Essential: $179/ mo
  3. Advance $649/mo
An eCommerce plan is available for $79.95/month and includes Shopify integration and Magento integration, unlimited contact, and other ecommerce features.

Campaigner: Pros and Cons

Pros Of Campaigner:

  • Campaigner offers a lot of functionality, including email automation and SMS marketing.
  • I like the flexibility of email templates and how you can customize them to reflect your brand.
  • It is also quite high in comparison to other products.

Cons Of Campaigner:

  • It takes some time to get the email you desire.
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2. ActiveCampaign.

ActiveCampaign can help you improve your customer experience. ActiveCampaign is a great tool for email marketing. It offers everything you need, from email list automation to lead scoring systems that are top-notch.

ActiveCampaign, another great email marketing software that uses machine learning, is another good option.

ActiveCampaign's Predictive Actions allows you to ask tough questions about your customers and automatically takes action. This will help you guide them down the sales funnel.

ActiveCampaign integrates with over 850+ apps, including Facebook, Shopify and WordPress.

It is easy to automate your list segments. You can create list triggers and move people based on dynamic emails, follow-ups, or other factors.

Email workflows can be robustly managed and are easy to use.

This data is synced with the CRM's built-in CRM, providing advanced lead scoring for sales teams.

The lead scoring system they use is also flexible. Lead scoring is a method to give points to email subscribers based upon actions taken by you.

Once they have reached a certain point threshold, they can either be entered into a new automation funnel, or they can be contacted directly by your sales team.

The Key Features Of ActiveCampaign's:

  • ActiveCampaign offers one-on-one training that allows you to maximize your experience. Their team is available to answer all questions.
  • You don't have to worry about losing data or starting over.
  • Email marketing can be beautiful. You can create amazing newsletters and campaigns that will inspire and engage customers.
  • To introduce new subscribers, create a welcome series and message customers to keep them informed about new products and sales.
  • Site tracking allows you to see how visitors interact with your site so that you can make improvements to increase your conversion rate.

User Experience Of ActiveCampaign's

  • After you sign up, you will be able to quickly create your first marketing campaigns using the step-by-step automation builders.
  • The intuitive interface allows you to track your progress and make any necessary changes.
  • The visual elements provide a clear overview of your progress, and allow you to focus on the most important tasks.
  • You can edit your campaign at any moment by adding triggers or setting delays.

Active Campaign's pricing:

Pricing depends on your account features and how large your email list is.
  • Lite: $9/month
  • Plus: $49/month
  • Professional: $149/month
  • Enterprise: Custom Pricing
  • All plans include a 14-day trial.

What are Pros and Cons of ActiveCampaign

Pros of ActiveCampaign's:

  • It is easy to use for beginners because of its intuitive interface.Excell
  • ent support and onboarding teams provide guidance and assistance when required.
  • ActiveCampaign makes it easy to manage campaigns.

Cons of ActiveCampaign's:

  • Sometimes reporting and integrations can be difficult to understand and use.
  • It can be difficult to track down tags and it can become confusing.
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3. Constant Contact.

Constant Contact is the best email marketing software for small businesses. ConstantContact offers all digital marketing tools in one interface. It can be used for email marketing, growing your mailing list, automation, and social media. All of these tools provide a complete solution for small businesses.

Constant Contact is an email marketing company that has existed since 1995. Constant Contact was renamed Constant Contact in 2004.

They became part of Endurance International Group in 2015, which is a powerful group that includes Bluehost, HostGator and Domain.com.

According to their website, the ultimate goal of the company is to assist small businesses in navigating the power, promise, and potential that the internet offers.

These templates are mobile-optimized and feature over 100 modern templates that can be used to convert customers. They also include real-time reporting and analytics and bonus features such as coupons, polls and events.

Event management is one of the most distinctive features. You can manage registrations, invitations and tickets.

Constant Contact Event Registration Features

Over 90% of email service providers deliver an average level of email deliverability.

The Key Features Of Constant Contact.

  • Email Marketing: Constant Contact allows you to create stunning email campaigns and newsletters to engage customers and encourage them buy.
  • List Growth: Constant Contact's list-growth tools make it easy for you to expand your email list and reach more customers.
  • Social Media Posting with Constant Contact: You can post to social media platforms like Facebook and Twitter to inform your customers about new products and sales.
  • Automation: Constant Contact's automation tools allow you to send welcome email to new subscribers and follow up with customers who haven't purchased anything.
  • A/B Testing: You can test different versions of your email campaign or newsletter to determine which performs best.
  • Landing Pages: Constant Contact's landing page allows you to increase traffic to your site and convert more visitors.

User Experience Of Constant Contact:

  • Constant contact user experience
  • You can customize your email templates easily using a WYSIWYG editor, which is a visual platform.
  • To find the right fit for you business, you can also try out the pre-built automation options.
  • It is also possible to create your own landing site. This includes a blog, landing pages and email forms.

Pricing Of Constant Contact:

  • Constant Contact pricing is based on how many email contacts you have.
  • The paid plans start at $20/month and allow for 500 contacts.
  • The drip campaigns are intuitive and easy to use.
  • Although you can create simple sequences, you can't combine conditions nor use advanced filtering.

What are Pros and Cons of Constant Contact

Pros of Constant Contact.:

  • It is easy to create targeted marketing campaigns that engage customers and encourage them buy using specialized messages.
  • It is also a time-saver to create lists.
  • I also appreciate that Constant Contact offers professionally-designed templates for those who want to create beautiful email newsletters but don't have the time or design skills to do so themselves.

Cons of Constant Contact.:

  • To help you understand the performance of email marketing, there are more options for reporting.
  • Sometimes changes to content are not saved, which can lead to frustration.
  • Help could respond to your questions faster

4. HubSpot.

Hubspot is my choice because it offers the perfect combination of marketing power and ease-of-use, which will allow you to provide excellent customer experiences that will help your business grow. You will find everything you need to grow your business with the various hubs that cover sales, marketing, and operations.

HubSpot is the best integrated marketing platform on the market. Their email marketing software makes it easy to create, optimize, send and deliver stunning emails.

You can choose to plan and upgrade, or you can get a lot of customized features.

Key Features Of HubSpot

  • This complete marketing platform includes email marketing, as well as everything you need to align your sales and marketing efforts.
  • HubSpot's drag and drop email builder makes it easy to create beautiful emails, even without IT or designers.
  • HubSpot's tools for segmentation, A/B testing and email automation will increase email engagement.
  • To ensure that your emails are sent at the right time for your audience, schedule them in advance.
  • HubSpot's GDPR compliant forms and opt ins will help you protect your customers' data.
  • Create custom feedback surveys: To collect customer data, you can now create feedback surveys.
  • This is a great way for you to gain insights about your products and services, and to improve the customer experience.
  • HubSpot's payment feature: Now you can use HubSpot's payments feature to take payments and donate directly from your website. This is a great way increase revenue and conversions.
  • 50+ HubSpot-built data integrations: HubSpot now offers 50+ data sync connections, so that you can connect your account to other software platforms. This integration is a great way for you to simplify your workflow and save time.
HubSpot is my third choice for the best email marketing tool because it perfectly aligns inbound and outsidebound marketing in the most efficient manner.

User Experience Of HubSpot:

  • HubSpot integrates all your marketing tools in one place. This makes it a much more efficient experience.
  • You can easily view your campaign's progress and results through the visual interface.
  • To gain even greater insight into your marketing performance, you can create custom reports.
  • You can also analyze the health and performance of your marketing campaigns using built-in analytics tools.
  • You can also access help features on the platform to quickly get answers to your questions.

Pricing Of HubSpot:

  • I recommend that you start for free and then upgrade to the Marketing Hub Starter Package at $45/month.

Pros and Cons of Hubspot

Pros of HubSpot:

  • HubSpot's workflow tool makes it easy to automate your email marketing process. This saves you time and allows your business to concentrate on other areas.
  • HubSpot offers list building functionality. You can quickly and easily create lists of subscribers with HubSpot. This is a great way for you to increase your email list and reach new customers.
  • HubSpot's support team is great. They are responsive and very helpful. They will answer all your questions and assist you in solving any problems you might be facing.

Cons of HubSpot:

  • It is not always easy to complete tasks, so it takes a little more effort.
  • Training can be made more concise and direct during onboarding.
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5. Sendinblue.

Sendinblue lets you communicate with your clients via email, SMS or chat. Sendinblue is a great way to get in touch with your clients using multiple communication methods.

Sendinblue allows you to send 300 emails per day and has unlimited contacts.

Their Lite plan starts at $20/month, and you can send up to 40,000 messages per month. There is no daily limit.

The platform's free use is easy to use.

It is easy to create templates and automated welcome emails that look professional, as well as opt-in forms for your website.

You can also use live chat or CRM to communicate with your contacts.

Sendinblue uses machine learning and AI for emails that are sent at the most engaging times of the day.

The Key Features Of Sendinblue:

  • SMS Marketing allows you to send text messages to all your contacts, in addition to emails. This is a great way for you to reach more people and gain more engagement.
  • Chat lets you communicate in real time with your contacts. Chat is a great way for customers to strengthen their relationships.
  • Transaction Email allows you to keep track of transactions and follow-up with contacts. This is a great way for increasing sales and conversions.
  • Sendinblue allows you to launch Facebook ads that get more engagement. This is a great way for you to reach more people, and generate more leads.

User Experience Of Sendinblue:

  • Sendinblue offers a walkthrough that will help you get started.
  • It is easy to track your progress and make any necessary changes using the intuitive interface.
  • The platform can also determine the best time to send emails, based on previous engagements.

Pricing Of Sendinblue:

  • Their Lite Plan is $25/month and offers advanced email marketing automation software.

What are Pros and Cons Sendinblue

Pros of Sendinblue:

  • This platform can be easily integrated into third-party services.
  • It takes only minutes to create an email marketing campaign.

Cons Of Sendinblue:

  • Sometimes the search fails to find the correct contacts. This can be frustrating.
  • It can be difficult to use all of the features offered by the platform with the free plan.

6. Moosend.

Moosend, an email automation tool, helps you to build your email list and personalize your messages. It also automates tasks so that you can concentrate on customer relations.

Their campaign builder allows you to create intuitive drag-and drop email templates. This tool allows you to add images, text blocks and social icons to your emails.

There are many email templates that can be used on both desktop and mobile.

The Key Features Of Moosend:

  • Automation is an area where Moosend excels. You can automate customer engagement and loyalty messages using their "Recipes", which are pre-built automation templates.
  • Automation has three components: triggers, control steps and actions.
  • Combining all three allows you to filter your email list segments and send sequences whenever the specified actions take place.
  • Landing Page Builder Tools: To increase conversions, create custom pages with email sign up forms.
  • Automation Workflows: These templates allow you to personalize your emails and nurture customer relations with ease.
  • Create custom opt-in forms: To allow visitors to subscribe to your email list, you can design and create customized forms.
  • Segmentation of your List: Segment your customer base based on engagement metrics, abandoned cart emails and other factors.
  • Reporting Tools: The analytics tools give you a 360-degree view of all your important email metrics.
  • Customer Support: All paid plans include phone support. All custom enterprise plans include a dedicated account manager who can provide support via email, telephone, or live chat. You can also access video tutorials and a vast knowledge base to help you answer any questions.

User experience Of moosend:

  • You can trigger your emails with a variety of actions and conditions. This makes it simple to create sophisticated marketing automation campaigns.
  • The visual interface allows you to view your campaign's progress and results.
  • You can also set up many settings to help you fine-tune your campaigns and achieve even better results.

Pricing Of Moosend:

  • The price of Moosend depends on how many subscribers you have in your email list.
  • Users with less than 1,000 subscribers can get a free plan that includes sign-up forms and reporting as well as the ability to send unlimited email.
  • The Moosend monthly paid plans start at $9 and increase with the number subscribers.
  • All paid plans include access to transactional email, page builders and SMTP servers.
  • They offer migration and onboarding support as well as Security Assertion Markup Language, (SAML) in their enterprise plans.

What are Pros And Cons Of Moosend

Pros Of Moosend:

  • The dashboard and user-friendly interface are intuitive.
  • When optimizing campaigns, you can also use campaign reports and performance monitoring.

Cons Of Moosend:

  • It is not easy to import a CSV file.
  • It can be difficult to use the Moosend landing pages builder interface at first.

7. Mailerlite.

Mailerlite is used by over 600,000 customers all around the globe. Flexible tiered plans are available based on your contact list size.

Their best-known features include a simple user interface, responsive email design, excellent 24/7 support, and email support.

If you have less than 1000 email subscribers, you can get started with their forever-free plan.

This plan is free and only allows for 12,000 emails per month.

Upgrade to the $10/month plan to get all features that will help you with your email marketing strategy. This includes a landing page builder and embedded forms as well as pop-ups.

Mailerlite allows you to track your email marketing results using a click map or opens by location reports.

Features Of Mailerlite:

  • Chat and email support available 24/7
  • Easy to use and powerful landing page builder
  • Integration of Ecommerce with top platforms
  • Email surveys
  • Template Gallery
  • Amazing email deliverability

Pricing Of Mailerlite:

  • Mailerlite offers a variety of pricing plans that include a free plan to up to 1000 subscribers.
  • Mailerlite is a great option if you are looking for flexibility in pricing and excellent delivery, but don't have a lot of customers yet.

8. GetResponse.

GetResponse can help you grow your business with its all-in-one online platform.

You can use their email marketing software to improve your marketing efforts, including high-converting landing pages and webinar software.

Autofunnel is the real star here - it has 30+ pre-made landing pages, templates for emails, and sequences that can be used to generate sales. You can also choose your goals.

Autofunnel can help you drive leads, product sales, and webinar registrations.

They are optimized to nurture your email lists and increase your funnel's conversion rate.

Features Of GetResponse:

  • GetResponse Autofunnel tool
  • Some of the 500 templates are a little outdated and have a lower deliverability than others on this list.
  • Smart automation tools are however one of GetResponse's greatest strengths.
  • Allow you to create advanced conditions that automatically segment your lists.
  • The drag-and-drop editor makes it easy to create high-quality emails.
  • GetResponse, in general, is a great email marketing tool to create sales funnels and landing pages.

Pricing Of GetResponse:

  • You can try this solution for free for up to 500 contacts.
  • The Basic Plan is $15.58 per Month, plus $48.8 per Month and Professional at $97.58 Per Month.
  • Annual plans can also help you save up to 30%

9. Email Marketing by Pabbly

Pabbly, an online platform, offers a complete suite of marketing tools that can be used to build online forms, send emails, bill subscribers, clean up your email lists, and more.

It also offers a complete business management package of all these tools at a very affordable price called Pabbly Plus.

Pabbly's email service is not limited to features such as marketing automation, list management, segmentation, and autoresponder emails. It doesn't matter if it is a paid plan or a free one.

You can easily integrate 50+ external SMTPs or build them yourself and send email without additional charges.

Pabbly Email Marketing allows you to boost your email marketing performance with campaigns that send bulk emails directly to all of your potential users.

It also handles spam and bounce complaints regarding all popular SMTP service such as Amazon SES (MailGun, Mandrill or SendGrid), etc.

Features Of Pabbly:

  • Drag-and-drop email editor that is easy to use.
  • 500+ email templates that can be customized in any way.
  • Subscribe to its newsletter forms to collect leads and other business-related information.
  • To route multiple emails through multiple vendors, connect multiple SMTPs.
  • Increase open rates by removing invalid emails from your email list using MX cleaner.
  • Not-open addresses will receive follow-up emails automatically.
  • Autoresponders allow you to interact with users without having to do any manual work.
  • Send emails automatically according to pre-defined schedules in order to engage subscribers.
  • Their email platform boasts a 99 percent delivery rate. They're a great choice if you need to. periodically clean up your list and keep it current..

Pricing Of Pabbly:

  • Pricing for Pabbly Email Marketing depends on the number of subscribers.

10. ConvertKit.

ConvertKit was created by creators for creators. They are able to understand the needs of their clients and what it takes for them to grow their online presence.

These forms are attractive and increase conversion rates through automated emails. They also organize your subscribers for maximum engagement.

Bloggers who want to send personalized, text-based email messages will find their designs look right out of Gmail.

They also offer very advanced email sequences that are based on site actions as well as actions within emails.

These triggers allow for excellent list segmentation options. ConvertKit offers email sequences

ConvertKit Features:

  • Advanced segmentation can be used based on various actions to personalize your email channels.
  • Text emails appear professional and do not have annoying branding.
  • Your blog's best emails will only contain text. You don't need to worry about adding your logo or other fancy features.
  • It's a great platform to build lead funnels.
  • If a sales representative was trying to close a large deal, they might either make a phone call or send an email with a simple text message.
  • They won't send a marketing email that is heavy on images and full of company branding.

Pricing for convertkit

Their paid plans start at $9/month and include a free plan that allows you to add up to 300 subscribers. It is a great option for bloggers who are focused on creating high-converting sales funnels.

11. Omnisend.

Omnisend takes email marketing to the next level by unifying email marketing across social media platforms. This includes text, push notifications and Whatsapp.

More than 70,000 marketers use email marketing software in 130+ Countries.

Omnisend allows e-commerce companies to send more relevant messages across devices and platforms to their customers.

This is done by understanding user browsing habits and preferences on the device based upon any custom events you create.

To segment your messages better, you can track user activities on your website, as well as in welcome emails, abandoned cart emails and post-purchase automation sequences.

Feature of Omnisend:

  • They integrate with the most popular ecommerce platforms.
  • You can connect Omnisend to increase sales, no matter if you are using BigCommerce or Shopify, WooCommerce or Magento.
  • You can send up to 6,000 emails per month with their Standard Plan at $16 per Month.
  • These include interactive signup forms, email elements, SMS marketing, notifications, product recommendations, and SMS marketing.
  • This feature is great for increasing e-commerce conversions rates. Users will receive messages based upon the products they have interacted with on your website.
  • Omnisend is a great choice for Omnichannel brands that want to market to (and remarket to) their customers.

Omnisend pricing

Their free plan is available to get you started, and their paid plans start from $16/month.

12. Gist.

Gist is a combination of live chat and marketing automation software that gives you a 360-degree view into your business.

These tools also include advanced tools such as event tracking, which allows you to see what visitors do on your site, and a knowledge base that provides customer support in an automated manner.

Feature of Gist:

  • Gist's chatbot features are where they really shine.
  • Their GistBot prequalifies leads and books meetings 24/7 for sales teams. It's easy to use and can be used in any language.
  • You can assign conversations to members of your team, make private notes and organize your conversations using easy open/close statuses.
  • You can also use their automation tools to create visual workflows that engage and convert customers.
  • To understand your customers' behavior and segment your audience, you can create actions and tags and then use timing variables to send out the right message at exactly the right moment.
  • Gist offers a complete marketing solution that includes event management, live chat and marketing automation. This is great for companies looking to increase sales leads.

Gist pricing

With 2 support seats, you can start for free

13. Automizy.

Automizy, an email marketing platform, is designed to increase open rates by giving you all of the tools you need to make your messages stand out in a crowded inbox.

Automizy offers the most important email marketing features, including sending campaigns, building automations and creating forms. It also allows you to manage your contacts.

All the information you need to achieve your email marketing goals will be available in one interface.

Automizy gives you access to email marketing best practices that will help you increase open rates, automate campaigns, resend emails to non-openers, and save time using email templates.

Automizy offers an email subject line tester to maximize email open rates. This allows you to get scores for your subject lines prior to sending them.

This feature uses data from more than 1 million campaigns to predict subject line performance.

Lastly, automated emails can be AB tested. Let our AI optimize by writing up to four subject lines.

Automizy pricing

Start for $29/month to get all the features, including the email workflow creator that will help you map out your most profitable email sales funnel.

14. AWeber.

AWeber features best suited for small businesses are used by over 100,000 email marketers

You can get fast answers with high-quality phone and email support and helpful support articles and videos so you can concentrate on growing your business.

They offer drag-and-drop email builder, list management tools and analytics reports, just like other tools on the list.

AWeber list management allows you to import email lists and create databases from common file types such as XLS, XLSX and TXT.

These rules make it easy for you to manage your lists and any rules that you have created automatically.

You can also create an autoresponder workflow using their marketing automation tools based on actions such as email opens, clicks on links, site visits, or purchases

Their 700 design templates are their main selling point - this compares with 500 with GetResponse or 80 with MailChimp.

While some of the templates are dated, others look great and remind me a lot of high-quality Instagram ads.

They have also released the ability for web-fonts to be used in addition to standard fonts.

AWeber is a great choice for small business owners because of its extensive range of templates, support team and vast knowledge base.

Aweber pricing

AWeber's free plan allows you to get started. This gives you access almost all their features including unlimited landing pages and sign up forms. You also have access to automated email campaigns, hundreds powerful integrations, 24/7 customer support, and many other great features. AWeber's Pro Plan starts at $19/month, and is dependent on how many subscribers you have.

15. Campaign Monitor.

Campaign Monitor was established in 2004 and is an all-around email marketing platform.

They don't have one distinctive feature that makes them stand out. There is something to be said for doing everything right.

They are a global company that values people-first with a 99 percent customer satisfaction rate and a Giving back program.

Campaign Monitor employees volunteer thousands of hours each year.

They donate food to local food banks, collect trash from beaches and parks, and provide groceries.

The email templates are both striking and suitable for businesses and non-profits. They stand out thanks to their customer service and people-first approach.

Their email builder allows users to customize their designs, down to choosing individual web fonts or color options.

You can lock emails to protect brand standards if you have their Premier Plan. This extra security helps to preserve brand consistency.

You can add videos from YouTube or Vimeo to your email as an added bonus.

Their automation suite is also comparable to other platforms that are based on email actions and triggers.

Campaign Monitor also offers data segmentation, which allows you to exclude multiple segments and set advanced rules before sending.

There are over 250 integrations that can be used to connect with third-party apps such as Salesforce, Magento, or WordPress.

Campaign Monitor Pricing Plans

  • The pricing for this tool is slightly more expensive than the others. The Basic Plan costs $9 per month and allows you to send 2,500 emails.
  • After you have reached this limit, I recommend the Unlimited Plan at $29/month.
  • Be aware of the size and composition of your list. Pricing scales are based on this.
  • The Unlimited Plan is $699 for a list with over 25,000 subscribers.
  • Campaign Monitor is worth a look if you are looking for fast support and well-designed templates.

16. Mailchimp.

MailChimp is a major player in email marketing, with more than 1 billion emails being sent each day via their platform and 14 million customers as at 2017.

The free plan offers users a user-friendly interface, up to 2,000 subscribers, and 12,000 emails per month. This is more than enough for small businesses.

The free plan includes transactional emails, autoresponders and analytics. There are also lots of third-party integrations.

Mailchimp is available for Android and iPhone.

The size of your email list is what they charge. If you exceed the threshold of 2000, you will be charged $30 per month for their 2,000-2,500 plan.

MailChimp is the most popular free email marketing service, with more than 17 million users as of just a few years back.

They are not my favorite option as they are used by everyone, but there are many other options that can be customized to create better emails.

Mailchimp pricing

MailChimp is a good choice if you have basic needs and want one of the simpler options.

17. Mailigen.

Best for Integrations

Mailigen, a cloud-based email marketing platform, caters to small and medium-sized businesses in all industries, including media, advertising, banking and media.

Mailigen Drag-and-Drop Content Blocks

Email list segmentation, campaign analytics and sign-up form builders are some of the key features.

Users also have access to online surveys integrations and text messaging capabilities.

Mailigen lets users drag images and text boxes to create the perfect marketing email.

This solution offers users design tools, configurable templates and email styles to help them create and manage campaigns.

You can easily configure email messages with nine types of content blocks.

A powerful feature of functionality is its open API.

Mailigen integrates with some of the most popular plugins, such as Zapier and WordPress.

They can also be integrated with e-commerce platforms as well as social platforms such Facebook and Twitter.

Pricing is tiedred and scales are based on the number of subscribers to your email.

It's $10/month for small lists of up to 500 subscribers

For every 2,500 subscribers you receive, $25 per month. This goes up to $400 per month for 100,000 subscribers.

If you have more than 150,000 subscribers, they can offer high-volume pricing.

Mailgen pricing

Get a 30-day trial for free if you are looking for an email marketing service that integrates well with many apps and has an open API.

18. Benchmark.

Benchmark is an easy to use, fully-featured email marketing tool.

It has an intuitive email builder, advanced automation campaign tools, and tools such as surveys and pop-ups that help you grow your list.

Benchmark Email Marketing

To get users to sign up for your mailing list, first add their email signup forms and popups.

You can add them to automated email workflows such as abandoned cart emails or post-purchase series when they sign up.

Once users are on your list, you can nurture them with surveys, polls, and exceptionally-designed emails (on all devices) to build a loyal following.

Benchmark offers analytics tools such as A/B testing subject lines and content, delivery times, and delivery time.

They also include an inbox checker that allows you to see how your email will look across all platforms.

They also integrate with over 300 other services. They connect with a WordPress plugin and Facebook sign-up forms.

Benchmark email pricing

Benchmark is free to test drive and you can upgrade to the premium plan starting at $10.50 per month.

19. SendPulse.

SendPulse, a relatively new and free email provider, was founded in 2015. It has received excellent reviews from both beginners as well as more experienced users.

The free mail plan allows for up to 2,500 subscribers to their email list and up to 15,000 emails per calendar month.

Sendpulse pricing

  • Plans start at $6.40 annually if you wish to upgrade to a premium package and remove any limits
  • The free plan has high email sending limits, but some users experience slower performance and limited templates.
  • However, advanced features such as SMS workflows or push notifications to multiple devices make up any performance problems.
  • Sign up for SendPulse to get started free of charge. Or, upgrade using my link below for $50 off your SendPulse account.

20. MoonMail.

MoonMail, a cloud-based email marketing tool, works with Amazon AWS.

They can be used as an omnichannel option, sending messages via voice, SMS, WhatsApp, Facebook Messenger and chatbots.

This type of event-based communication can be a great way for marketers to increase their message beyond email.

They have templates and a drag-and drop editor, just like many other tools.

Their interactive email headers are a bonus.

You can modify HTML and CSS to add new features such as menus, color changes on hover and fades, opacity and more.

They offer excellent customer service and have a solid knowledge base to answer common questions.

MoonMail Knowledge Base

MoonMail's free plan has a limited number of recipients. You can send up to 2,000 recipients and one campaign per day to MoonMail, but only 10 recipients per campaign.

The best thing about them is the fact that you can only pay for the emails they send, rather than based on how many subscribers you have.

You can send messages through their open API to WhatsApp Messenger, Facebook Messenger and other chatbots.

The native Shopify app allows e-commerce merchants to send abandoned cart emails and autoresponders to potential customers.

MoonMail is an excellent choice for small businesses and marketers who want to send dynamic, interactive emails and make use of APIs to increase their reach.

Moonmail pricing

  • You can leverage their $44/month Lite Plan to your advantage.
  • This plan lets you store unlimited contacts and send up 50000 emails per year.
  • It offers premium support, automated email bounce management, compliance tracking, reporting, automation and spam reports.

21. Ontraport.

Ontraport may not be the first name that comes to mind when you think about email marketing.

They have been in business over 13 years and employ over 100 people. Their annual revenue is over $10MM.

They are best known for being a customer relationship management tool (CRM) first and an email marketing platform second.

Campaign Builder is their core feature. It is both visual marketing automation and a live reporting platform.

This tool allows you to create complex sequences and work with other users in real time.

Ontraport Campaign Builder Dashboard

Ontraport's block-based editor is powerful and provides contextual help as well as hover buttons that can help you solve any problems you may encounter while creating campaigns.

Ontraport pricing

  • Their Basic plan, which costs $79 per month and allows only 1,000 contacts, is not scalable.
  • If your email list grows to 1,000 subscribers or more, the monthly cost of $147/month almost doubles.
  • This tool is ideal for high-end B2B and B2C companies that are sales-driven. Companies where automation and sales workflows are more important then bulk emailing large lists.
  • Ontraport is free to use for 14 days without any credit card.

22. Mailjet.

Mailjet, an email marketing company, was founded in Paris in 2010.

Mailjet is a catchy name. You would expect lightning-fast email services.

Their free plan gives you 6,000 emails per month and 200 email addresses per daily for unlimited contacts.

These features are useful if you have a large list but only send a few emails per day.

Mailjet pricing

  • You can choose to remove the send limit and receive 24/7 support. This option costs $15/month.
  • Mailjet has a simple, intuitive interface that is easy to use and allows you to create large lists.

23. Drip

Drip is a marketing automation platform built for Ecommerce - utilizing email, SMS and tight 3rd-party integrations to help businesses drive revenue.

Drip Pricing:

  • $39 to varies for One month depending on the contacts list from 100-infinite.

24. Freshmarketer

Freshmarketer helps you transform your marketing by helping you deliver exceptional customer experience. Sign up for a free trial today!

Pricing:

  • Free: For startups that want powerful email marketing combined with contact management.
  • ₹0/month, with 100 marketing contacts billed annually.
  • ₹0/month, with 100 marketing contacts billed monthly.
  • ₹1,299/month, with 2,000 marketing contacts billed annually.
  • ₹1,599/month, with 2,000 marketing contacts billed monthly.
  • ₹10,499/month, with 5,000 marketing contacts billed annually.
  • ₹12,599/month, with 5,000 marketing contacts billed monthly.
  • ₹20,999/month, with 10,000 marketing contacts billed annually.
  • ₹25,199/month, with 10,000 marketing contacts billed monthly.

25. Maropost

Send data-driven emails, Gain actionable insights and Segment further according to intent. Use Ongage one-stop-deliverability-shop to slice and dice email marketing from every angle.

Pricing:

  • Starter Up to 1m emails/sms per month for $399
  • Basic Up to 5m emails/sms per month for $949
  • Premium Up to 7m emails/sms per month for $1499

26. Vcita

  • Client management: Store & organize client info & communication
  • Payment collection: Choose how to get your hard earned money in the bank
  • Scheduling and calendar: Help your team make the most of every workday
  • Marketing: Nurture & engage leads and clients with easy campaigns
  • Client portal: Invite clients to book, pay & contact anytime anywhere
  • Lead capturing: Turn website visitors into paying clients

Pricing

  • ESSENTIALS:  19 /mo when billed annually, ( 29 /monthly) 
  • MOST POPULAR BUSINESS: 45 /mo when billed annually, ( 59 /monthly)
  • PLATINUM:  75 /mo when billed annually, ( 99 /monthly)

27. Wix Shoutout

Intuitive Email Editor
Create beautiful mobile optimized emails in minutes with our user-friendly editor. Start from scratch or customize one of our designer-made email marketing templates. Play with fonts, colors, backgrounds and videos to spread the word just the way you want.

Time-Saving Email Automation
Set up perfectly timed automatic email campaigns to let customers know about everything from events to online store discounts. Use dynamic values to personalize emails with your contacts' names to increase open rates and engagement.

Track your email campaign success in real-time with integrated analytics that show your delivery rate, open rate and clicks. With split tests you can understand which content is getting the best results so you can optimize future email marketing campaigns.

28. Marketo


Create email campaigns quickly and easily
Creating email campaigns is a breeze with Marketo Engage. Our visual editor and fully responsive templates make creating emails that look great on any device simple.

Drive better results with personalized emails
Tap into your customers’ behavior to dynamically send the right message at the right time. Use A/B/n testing, and predictive content and triggered emails to improve results.

Ensure your segments are always current
Guarantee your customer segments are always accurate with real-time updates based on individual customer behaviors and changes in their demographic profile.

Gauge email campaign performance anytime, anywhere
Get your email marketing performance metrics when you need them. And review and reschedule your email campaigns directly from your mobile device with the Marketo Moments app.

29. Constant contact

No matter how experienced you are with digital marketing, we’ll help you get the results you want, in one easy-to-use platform. Drive sales, engage your audience, and track what’s working–all from one place. Join us and see why we’ve been trusted by millions of businesses for over 25 years.

30. HelpCrunch

Make your email communication with customers a breeze.
Send beautiful email newsletters, resend chat messages via email, and fully automate your email campaigns.

31. Freshworks

One inbox for all messages
See all messages from customers in one place, wherever it comes from - in-app chat, website chat, WhatsApp, Facebook Messenger, iMessage and more. Support customers across messaging apps and devices

Self-service. Everywhere
Build once and deploy chatbots on all messaging apps and devices. Answer questions, guide customers to resolution, and gracefully escalate  to an agent - all done automatically

Do more with less
Reduce your cost of providing customer service. Move  from costly and slow channels to cost-effective modern messaging to scale efficiently

32. Icontact Pro

Bulk email campaigns
Easily import your contacts, design beautiful emails and send campaigns to your list without any of the hassle or complexities of code.

Scheduled emails
Send emails on specific dates and times to your customers. From birthday emails to payment reminders. Schedule them all.

Email automation
Simplify your marketing with intuitive email automation based on conditions and custom engagement rules.

Re-engagement emails
Bring back lost and disengaged customers by sending re-engagement campaigns without having to setup manual lists.

Email autoresponders
Send emails as and when a contact joins your marketing lists and welcome them to your business with customized greetings.

Triggered emails
Trigger emails based on various preset conditions and engagement events like email opens, clicks and landing page visits.

33. Robly

OPEN BOOSTING TECHNOLOGY : Get 50% more opens
Robly gives you more proprietary, open-generating technology than any other company. It's all included in your subscription.

OpenGen

Boost open rates with one click
Your first campaign gets sent like always. A few days later, a second campaign with a new subject line goes out to non-openers. How’s it working out for our clients?
  • One billion incremental opens and counting
  • Tens of millions of dollars in new revenue
RoblyAI

Perfect send times every time
Get more opens and higher click-throughs by being at the right place at the right time.
  • Deliver each email individually
  • Timed delivery: emails land when subscribers are most likely to check email
  • Get to the top of the inbox
RoblyENGAGE

Create a virtuous deliverability cycle
Improve deliverability as a higher percentage of your list becomes engaged every day. Gmail loves this. So will you.
  • Automatically segment unengaged users
  • Bump inactives from your regular sends
  • Email them and win them back to engaged

35. Zoho

Zoho, a SaaS company launched in 2005 that offers a wide range of online software, including e-mail, a word processor, spreadsheets, wikis, and even a customer relationship management application that it sells to sales and marketing departments.

36. Retainly

What is CPA Email Marketing?

CPA stands to Cost per Action. CPA email campaigns are usually bottom-of the funnel solutions that drive actions (or converts). Advertisers only pay for predefined consumer engagements.

What is the Power of Email Marketing?

This is used to inform customers about a brand and keep them engaged between purchases. It also helps to build relationships with potential customers. Email marketing is affordable, easy to track ROI and can reach a limited audience

What are the Predictive Analytics which Can Improve Your Email Performance?

These are the Four Essential Predictive Data Points for Email Marketing:

These are our top four predictive analytics Email Marketing, cadence and messaging.

1. Purchase intent

You can tailor the content and cadence of your messages by knowing how likely users are to buy.

With a gentle push of the new product's shine, those with high interest will convert. Your discounts should be kept for the most important contacts. This will increase AOV and LTV throughout your customer base.

Intent-based testing can be used to help control margins and increase AOV. It also allows brands to reduce discounting.

2. Date of the next customer order

ESPs with sophisticated features can aggregate contacts buying habits and predict when they will place their next order. This allows you to send an email with recommended products right at the moment.

Do you need proof that this works? One Tinuiti client experienced a 433% increase in place order rates when they tested a predictive trigger for their win-back series, compared to a static 90 day milestone.

3. Category preferred

You can better market your emails by determining the most popular category for each user to help you target the most interesting products.

One Tinuiti client used preferred category data to tailor email messages for customers who prefer products in the full-figure categories.

Emails for full-figure shoppers were designed with images of plus-size models that are more representative of the audience. This resulted in a 105% rise in conversion rates.

4. Lifetime value predicted

A contact's historical value, purchase frequency, predicted date of repurchase and predicted lifetime value can all be analyzed. This will allow you to identify who is the most loyal and most likely to convert at higher AOVs, or vice versa.

You might consider tailoring your messages to future purchase values. If a contact spends less than $100, they may require an incentive like free shipping or a gift.

Customers that are expected to spend $300+ don't require an incentive to make another purchase. They've already shown enough loyalty and intent to nurture content.

Automatic Email Campaign Software for Buyer traffic: 

LeadPal Commercial

What Is LeadPal Commercial?

LeadPal is a brand new, cloud based software tool that makes it easy to create a lead generation campaign in 60 seconds or less.

No one can deny the fact that optin forms are important for building your email list, but there’s another hurdle which is getting the visitor to your website.

This Is Where LeadPal Comes Handy…
Automatically Sync These Leads Into Your Favorite Autoresponders..

Features of LeadPal Commercial Software :

  • Cloud-Based Software : 1LeadPal is securely hosted in the cloud so you never have to install or update anything. Just login and setup a new campaign from anywhere with an internet connection.
  • 1-Click Opt-In: There’s no typing in an email address with LeadPal. Visitors will be able to opt-in to your list with just a single click of the mouse. 
  • Require Opt-in For Any Content You Choose: With LeadPal you can require an opt-in to access ANY content that you choose. This could be a lead magnet, an article, a video, or even a webpage that you want to require an opt-in for viewing. 
  • Millions Of Verified Email Addresses: Visitors opt-in by choosing from Facebook, Google, Apple, Microsoft, Amazon, LinkedIn, Yahoo, or Twitter buttons, and LeadPal will automatically add their email address associated with these accounts to your list. These emails are verified and mostly buyers email addresses.
  • Create Campaigns In 60 Seconds: LeadPal was created with a focus on ease-of-use, and you’ll be able to create a lead generation campaign in just 60 seconds.
  • Customize Lead Pages Without Coding: Easily customize the look and feel of your campaigns without any coding or technical skills required. Everything is ‘drag and drop’ simple.
  • Share Campaigns & Drive Traffics: Get more visitors and opt-ins by sharing your lead generation campaigns on social media, forums or anywhere that accepts a link with a click of your mouse.
  • Run Ads To Your Campaigns: Get even more traffic by sending ads directly to your newly created campaign links.
  • Smart Social Opt-in Buttons: LeadPal is a smart software tool that shows the social network button for the accounts they are actually logged into to ensure you get verified emails.
  • Add LeadPal To Any Blog Or Website: You can also add LeadPal to any blog or website for easy opt-in, and LeadPal will automatically follow-up with visitors using this to boost your opt-ins and get you more leads.
  • Built-In Reminder System: Sometimes it takes seeing something a few times before a person will take action, and that’s why LeadPal includes an automatic reminder system that will follow-up with visitors automatically to boost your opt-ins and increase your results.
  • GDPR Compliant: Never worry about compliance, LeadPal is 100% GDPR compliance.
  • Complete Analytics Are Built-In: Get access to traffic and opt-in stats that show you how your campaigns are performing with a click of your mouse.
  • Everything Is Hosted For You: All of your campaigns are hosted on our side, so you don’t have to pay for hosting or worry about getting it setup.

The Best Benefits of LeadPal Software :

  • Collect 1-Click verified email leads from Facebook, Google, Apple, Twitter, Amazon, Microsoft, Linkedin and Yahoo.
  • Connects & Syncs leads with major email marketing tools… GetResponse, Aweber, Constant Contact, Convertkit, Sendlane, Mailchimp, Zapier/Webhook and more…
  • Quickly grow your email list without any tedious coding or technical skills needed.
  • Collect leads from visitors with just one click which means more opt-ins.
  • Easily share your unique opt-in links on social media, websites, forums and ads platforms.
  • Intuitive software that uses advanced modern technology to detect where someone is currently signed in so it displays that social icon first.
  • The leads you get are top-quality and 100% verified email addresses which means more opens, clicks, and sales.
  • Use LeadPal to require an opt-in to view a lead magnet or any other content you choose.
  • Add LeadPal as a pop-up to any website or blog and LeadPal will automatically send reminders to visitors who opt-in.
  • Works perfectly in any language and country

Powerful Advantages of LeadPal Software :

  • Newbie-friendly and easy-to-use cloud-based tool
  • Create leadpages with 1-click opt-in for more leads
  • A large percentage of visitors turn away when they have to fill a form to optin to your offer… With LeadPal you get 72% more optin rate.
  • Most users are constantly logged in on Facebook or Google, etc.. So they will need just one click to sign up to your list.
  • Rapid signup/user adoption: People won’t need to type a thing, they’ll simply grant you access to their existing credentials.
  • Eliminates false identities: Because social networks authenticate individuals and generally don’t allow multiple accounts, the likelihood of false identities goes down.
  • Require opt-in for any content that you choose (web pages, videos, lead magnets… anything!)
  • LeadPal shows social opt-in buttons that the user is currently logged into so you always get the BEST, verified email address added to your list
  • Integrates and Syncs with all major email marketing software toolsZ
  • You can run ads or promotions to your LeadPal opt-in link directly
  • You can even add LeadPal to any website or blog and LeadPal will send out automatic reminders boosting your opt-ins on autopilot

Just 3 Steps To Get Big Results With LeadPal


Step 1 is Create
Create your lead campaign or reminders in 60 seconds or less

Step 2 is Share
Share or promote your LeadPal link across social media, send Ads to your Opt-in link, or add LeadPal Pop-Ups to any website or blog

Step 3 is Get Hot Leads
Require an Opt-in for Any content you choose and get Hot Leads on Autopilot that have Verified Emails Addresses without any technical skills required
With LeadPal, you’ll be able to get…

Who Needs LeadPal?

Bloggers
One of the best ways to monetize your blog is to use your blog to create an email list loaded with hot leads that you can market to over and over again.

Email / Affiliate Marketers
The most important asset for an email or affiliate marketer is his/her lists… The quality of your leads determines your opens, clicks and monetization.

Ecommerce
It’s crucial that you build an email list loaded with hot leads from people that visit your store. Remarketing to these leads guarantees consistent return buyers.

Coaches & Consultants
If you’re selling high-ticket services like coaching and consulting, creating a lead list loaded with hot, verified leads will quickly increase your profits and conversions.

Anyone Looking For An Easier Way To Build A Top-Quality Email List Loaded With Hot Leads
LeadPal takes everything that used to be complicated about building an email list and makes it push-button easy!

-LeadPal is easy to use

-You don’t need any special technical skills to use
-The leads you get are VERIFIED email addresses which means you’ll get more opens
-You can create campaigns quickly on the fly
-Get started getting results today!

3 Reasons Why You Need To Get LeadPal Right Now

Reason #1: The price is going up – Very soon we’ll be charging a monthly fee for access to this powerful software

Reason #2:  When you get LeadPal right now, you’ll get access to over $759 in bonuses for FREE

Reason #3: Social Optins are the wave of the future and the sooner you get started with this, the sooner you can start getting big results.

LEADPAL FREQUENTLY ASKED QUESTIONS

Q. What is LeadPal?
LeadPal is a brand new smart lead generation software tool that’s hosted in the cloud and makes it easier than ever to get hot verified leads with a few clicks of your mouse.

Q. Do I Really Need LeadPal?
Absolutely. If you like the idea of being able to require an opt-in for any content that you choose and you want to make it as easy as possible for someone to opt-in with a verified email address, then LeadPal is for you! With LeadPal, you’ll get more leads that are much higher quality than traditional lead gen campaigns.

Q. Who needs LeadPal?
Email marketers
Bloggers
Coaches
Consultants
Service Providers
Affiliate Marketers
Solo ads prenuers
Ecom Store Owners
Anyone looking to build a hot email list

Q. How does LeadPal work?
Just 3 simple steps to get big results with LeadPal…
Step #1 – Create your lead campaign in 60 seconds or less
Step #2 – Share your LeadPal link across the web, send ads to your Opt-in link, or embed LeadPal pop-ups to any website or blog.
Step #3 – Require an Opt-in for ANY content you choose and get Hot Leads on Autopilot that have Verified Emails Addresses without any technical skills required

Q. Is LeadPal easy to use, even if I don’t have a lot of technical skills?
That’s the best part.
You don’t need any special skills or experience to create a lead generation campaign with LeadPal. In fact, you’ll be able to get a new lead campaign up and running in just 60 seconds.

Q. What kind of results can I expect when I get LeadPal?
You’ll be able to get more hot leads that you can sell to over and over again for more money in your pocket.
LeadPal will INSTANTLY boost your profit per lead on ANY lead gen campaign

Q. Do you offer a money back guarantee?
Yes. If you have any issues using LeadPal that our support team can’t resolve, you have a full 30 days to request a refund.

Q. Does this work for Mac and PC?
Yes. LeadPal works for Mac, PC, Tablet and on all mobile devices since this is a cloud-based application. It can be accessed anywhere in the world.

Q. What language do you support?
LeadPal is a WYSIWYG tool (Your content can be of any language). For easy dashboard nativation, LeadPal supports: English, Spanish, French, Portuguese, Mandarin (China), Italian, Dutch, Polish, Russian. More languages coming..

Q. Do I get support & Tutorials?
Yes, we have comprehensive guides and step by step video tutorials. Plus full support if you ever have questions or need any guidance.

What is Email Marketing Service?

Email marketing service is simply the use of email in order to promote products and services.

Email marketing can be used to nurture and build relationships with your subscribers in order to achieve a goal such as a sale.

Email marketing is only one type of digital marketing. This includes search engine marketing and social media marketing. SEO, blog, SEO, and other forms.

Direct mail was the first way to get information to consumers before email.

This strategy is known as email marketing. It involves sending messages electronically to users via their email account.

Email is different from direct mail in that it requires the user to opt in to your email list to receive your messages.

What is Email Marketing Software?

Email marketing software, also known as e-mail marketing, is the use of online platforms to send bulk marketing emails to your subscribers.

This tactic will allow you to attract new customers, improve relationships and increase customer loyalty.

Email marketing campaigns allow you to reach your audience quickly and easily without the need for costly advertising space on Facebook or Google.

These are the essential features that make email marketing software great.

1. Automation.

You can send email sequences to users who sign up for your mailing list and perform an action on your site.

They could be making a purchase, or simply abandoning their shopping cart.

2. Custom email templates.

Drag-and-drop email campaign allows you to focus on your email content and images, leaving behind the coding requirements.

3. Dynamic content

You can dynamically change merge tags to personalize your emails for each member of your mailing list using merge tags.

4. List segmentation.

You can collect more data if you stay in touch with your email list for longer periods of time, such as open rates, interests, purchases history, and so on.

5. Analytics dashboard.

Includes open rates, click through rates, purchases and more.

6. Advanced features

You can add other cool features such as polls, contests and coupons to your campaigns.

What are the benefits of email marketing platforms?

Email marketing is essential because it is one the most effective ways to build a following, generate revenue and find users where they hangout - in their inbox.

If a user opts in to your email list, it means they are interested in your company and are open to receiving your messages.

Email is an extension of word of mouth, which 74% of buyers consider to be a factor in their buying decisions.

Email is also a powerful source of information for salespeople, behind personal connections at work and industry thought leaders.

You can send cost-effective messages at scale to warm leads, communicate with them without cold email outreach and pay no additional fees by choosing the best email provider.

These are just a few of the many benefits that email marketing offers:

Email marketing is cost-effective with a proven ROI (each dollar can generate a $44 return on your investment).

Easy use and pre-designed email designer make it easy to create stunning, mobile-friendly emails

Email marketing is one type of multi-channel marketing that builds customer loyalty as well as brand awareness.

Reach your customers right where they are, in their inbox

Email marketing allows marketers reach their audience with relevant, personalized and dynamic messages. 74% of marketers believe personalization improves customer engagement.

Automated emails such as welcome emails, abandoned cart emails and post-purchase emails can help you generate incremental revenue without any effort or time.

There are many options for email marketing and there are easy-to-use tools available, no matter how small or large your business is.

What are some email marketing best practices?

Email marketing is more than just sending a message to a list of people.

There are many email marketing industry best practices and guidelines to be followed.

These are the top email marketing tips to make this year's campaign a success.

1. Don't use purchased email lists.

Email marketing is very effective because people want information and to interact with you. This trust is lost when email lists are purchased. These rules can be broken and you face severe penalties. 
According to Keap, formerly Infusionsoft, you could be fined up $16,000 for each incorrect email under the CANSPAM Act. This means that you should not worry about hitting the spam folder. A healthy open rate is key to the health of your email campaigns. You can be blacklisted if you interact with a bought list. It bears repeating, in light of the recent General Data Protection Guarantee rollout (GDPR), that you should never buy email lists. To ensure that your contacts are current, you should also regularly clean out your email list.

2. Use Merge tags to personalize content

A email addressed to "Dear first Name" is more personal than one addressed to "Dear Member". All data you receive from email subscribers should be used for personalizing the content they receive. A merge tag is used to fire if the item fits within a CSV column next to the email address. A merge tag allows you to insert unique user data from your email lists into your emails. The most common merge tags an email marketer has at their disposal are first and last names. You can also use other cards such as company name, date of previous visit, number of emails opened and products purchased or information from a questionnaire. Merge tags are a great way to personalize your email.

3. Write Compelling Subject Lines.


Subject lines for emails should be succinct, compelling, and convey a sense of urgency. However, they must also provide enough information to the user so that they know what they are opening. Does that sound confusing? It's not. Subject lines should not exceed 30 to 50 characters. Many email providers limit subject lines to longer lengths. They should be able to cut through the noise and encourage users to take action. Your open rate will rise if you use numbers and symbols, well-thought out emojis and exciting offers and discount codes.

4. For new subscribers, use a welcome email series.

Email automation is a powerful tool that can be used to welcome new subscribers to your list. These autoresponder emails are sent automatically to new subscribers when they opt in to your list. These emails can be timed so that subscribers receive them on day one through day ten. Only you can determine the right cadence of these emails based upon your business goals. An example is an e-commerce site that offers a 10% discount for the first email you send. Emails 2 and 3 can be used to showcase the brand story, product catalogue, and social media accounts. A welcome email series can be a great way to engage your list and nurture prospects into customers. 

5. Correctly Format Your Emails

Emails should not exceed 500 pixels in width. Users who send emails that are larger than 600 pixels will have to scroll horizontally on mobile devices. Never make your "from" email address a "no-reply" email, like [email protected] It should be a name that your subscribers instantly recognize. Your main marketing message and call-to-action (CTA), should be placed above the fold so that your users can see it immediately. Keep your email content and imagery to three fonts, or less. Make sure that the design matches your brand's look and feel. Last, make sure to include your logo at the top so your subscribers can recognize you brand from the first glance.

Email Marketing FAQ.

Ques1) What are the Different Types of Email Marketing?

You can send three types of emails to your list:

1. Marketing emails and newsletters. These emails are sent once to your list. They contain up-to-date information, news, and offers.

2. Transactional emails. These emails are used for ecommerce. They could include order confirmation emails, receipts and invoices as well as shipping confirmation emails.

3. Behavioral emails. These emails are sent based on subscriber actions.

Ques 2) What is the cost of email marketing?

If you have a small email list, you may be eligible for free email marketing software. Mailchimp, for example, offers free plans to those who have less than 2,000 contacts and need to send 10,000 emails each month.

There are many other tools out there that offer better delivery, unique designs and more automation. You get what your pay for.

Ques 3) What is Email Marketing?

These steps will help you get started in email marketing
1. Select an email service provider from the list, and sign up.

2. To grow your email list, gather contacts through opt-in forms

3. Create your initial email templates.

4. Create your welcome email series.

5. Make sure you use the best grammar testers to ensure your content is error-free

6. To improve your open rates, A/B-test your subject lines

7. To ensure that your email looks good on all devices, you can preview it on the platform.

8. Send your email to the most convenient time and schedule it.

To improve your engagement, review your email analytics.

Ques 4) What is the best time to send an email?

Your customer data and the type of business you are relying on will determine when your emails go out.

Tuesdays and Wednesdays are the most engaging days, with more people opening, reading, and clicking your emails. It is also a good time to send emails at 8 AM and 4 PM.

Ques 5) How can you optimize email campaigns?

You can optimize your email campaigns and increase engagement by performing A/B split testing. Also, view analytics reports to help you improve your numbers.

To understand the data's reaction, you should only test one variable at time. You can test the time of day and email subject lines. The customer segment. The email content. The imagery. And the call to action.

After you have created a hypothesis about what you want to test, look at your reports and determine how changes affect your open rates, click rate, unsubscribers and sales.

Summary

This is it.
This list of the top email service providers should help you make the right choice for your online business.
There are many great tools available, but it comes down to knowing what your budget is and which features are important to you.
Startups have different requirements than established businesses. This is why you should focus on price, deliverability, template designs and ease of use.

Final thoughts:

ActiveCampaign is an excellent email service that combines advanced automation and great design.

Constant Contact is the best choice for small business owners who want to deliver great emails and have the best platform available.

HubSpot is the best option if you want to integrate email marketing into your CRM or integrated marketing toolkit.

Disclosure: Some of the links in this article may be affiliate links, which can provide compensation to me at no cost to you if you decide to purchase a paid plan. These are products I’ve personally used and stand behind. This site is not intended to provide financial advice and is for entertainment only. You can read our affiliate disclosure in our privacy policy.
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